Bharti AXA Normal Insurance coverage has launched its new app ‘Krishi Sakha’ to cater to the particular wants of the farmers within the nation and information them in adopting greatest farming practices and enhancing productiveness. Bharti AXA ‘Krishi Sakha’ goals at serving to Indian farmers make knowledgeable choices via personalized data associated to their farming necessities. It shares related details about the scientific manner of farming, crop cultivation, sowing, or harvesting of a significant crops.
The app is a one-stop store for all crop insurance-related necessities and provides the farmers a wide range of progressive and tailor-made options together with curated crop advisories by consultants to assist them defend their invaluable crops and improve the general farming productiveness. It guides the farmers about climate forecasting, market and crop costs and authorities schemes associated to insurance coverage and agriculture.
Unveiling the ‘Krishi Sakha’ App, Sanjeev Srinivasan, Managing Director and Chief Government Officer, Bharti AXA Normal Insurance coverage, stated, “This app could be very handy and helpful for the farmers and farming group because it educates them, whereas addressing the wants and dangers of the whole crop cycle from pre-sowing to harvesting and post-harvest which is replete with unpredictable fears and threats. Local weather-related dangers have additional made crop insurance coverage the necessity of the hour. We, due to this fact, consider that ‘Krishi Sakha’ app goes to assist us additional work together with our farmers, perceive their considerations, and supply them personalized crop insurance coverage options so as to clear up their farming issues and challenges.’’
Krishi Sakhaapp customers might be supplied not simply vital climate data for his or her respective crops, however may even have entry to a variety of different vital data and advisories like market worth of crops, land unit conversion, information about forthcoming occasions, crop calendar, data library for higher crop cultivation, informational movies, chat bots for queries, agri-solutions, and language flexibility that might cater to their every day farming necessities.Furthermore, the farmers may even have entry to the Pradhan Mantri Fasal Bima Yojana (PMFBY) portal for crop insurance coverage associated data.
“Krishi Sakha app is a step in direction of the empowerment of farmers, because it enriches their expertise by facilitating seamless trendy agricultural processes and practices. The feature-rich app provides required pertinent data to help the farming group affected by crop losses or damages arising out of unexpected occasions. We hope that the agriculture-friendly app will improve their farming information and productiveness,’’ stated Ashish Kumar Bhutani, Chief Government Officer, PMFBY.
The choice to make use of the app in several languages makes it extra broadly accessible. The brand new Android app ‘Krishi Sakha’ can simply be downloaded from Google play retailer freed from price.
‘’In at the moment’s related world, creating consciousness is essential and it’s our fixed endeavor to help the farmers by preserving them abreast with beneficial data always. With elevated penetration of smartphones, all of us have noticed amplified consumption of content material via different sources. With the launch of this app, we goal to allow our farmers with data crucial to them to take the suitable choices from sowing to promoting all at a singular vacation spot – Krishi Sakha” stated Alok Shukla, Senior Vice President and Head – Agriculture and Rural Enterprise,Bharti AXA Normal Insurance coverage
Final 12 months, Bharti AXA Normal Insurance coverage, which acquired a ₹800 crore crop insurance coverage mandate from Maharashtra and Karnataka insuring farmers underneath the PMFBY, launched a marketing campaign ‘Fasal Ka Bima Bohot Zaroori Hai’ to make farmer communities conscious of the significance and relevance of crop insurance coverage particularly at the moment.